John R. Wood Properties
Barry Dunleavy, John R. Wood PropertiesPhone: (239) 877-6445
Email: [email protected]

Tips For Making Your Home More Marketable

by Barry Dunleavy 09/17/2018

If your house is currently on the market or you're preparing to put it up for sale, the secret of success lies in the lyrics of an old popular song called "Accentuate The Positive." Although it was originally published in 1944, the song has been resurfacing for years on television, in movies, and music recordings.

"Accentuating the positive and eliminating the negative" may seem like basic, old-fashioned advice, but when homeowners follow it, they increase their chances of selling their home faster and for the highest possible price.

Although your real estate agent will provide a ton of helpful advice on how to present your house in its best light, there are dozens of things you can start doing now to improve its marketability, curb appeal, and the positive response you get from real estate agents and buyers.

  • Avoid or minimize any aspect of your home and property that gives the impression of neglect. That could include anything from peeling paint and cracked windows to overgrown bushes and weedy yards. Weeds growing out of cracks in walkways, driveways, and concrete flooring often looks the worst -- but weeds, in general, always detract from the appearance of a home for sale.
  • Reduce or eliminate anything that might create a feeling of "unpleasantness" in the minds of prospects. In other words, if there's anything about your home that might cause buyers to cringe, frown, gasp, crinkle their nose (in displeasure) or shake their heads, then you probably need to take corrective action -- and fast! A prime example would be pet odors, stains, and loose fur, which can be major turnoffs for many people -- especially if they have allergies!
  • If little or no interior painting has been done over the past five or ten years, there's a strong chance that your walls are faded, marred, and looking worse for the wear. A couple coats of neutral-colored paint can often infuse a more vibrant, updated appearance to those tired-looking rooms. Subtle, light colors -- although, not necessarily stark white -- are often advisable. The objective is to appeal to as many people as possible, without taking any decorating risks that might alienate anyone.
  • Speaking of "harsh versus eye-pleasing," your home's lighting is another important thing to scrutinize when looking for cost-effective ways to increase the attractiveness, appeal, and marketability of your home.
As you're searching for ways to accentuate the positive and eliminate the negative, try to view your home from the perspective of someone who's just seeing it for the first time. In all probability, your real estate agent will be enormously helpful in that respect, and immediately begin looking for ways to effectively stage your home. If they've been showing homes in your area for a number of years, they will have a good sense of what attracts and repels today's home buyer. Your agent can provide a professional opinion on everything from flooring and counter tops to wall colors and curb appeal.
About the Author
Author

Barry Dunleavy

Over 25 Years in the Real Estate Industry. Former Senior Managing Director with responsibility for oversight of real estate businesses in Canada and Latin America including CEO of Canadian-based bank; prior to that Sr. Managing Director Construction Financing to large residential builders throughout the USA. He has a BA and MBA in Finance. Memberships include the Naples Board of Realtors, Graduate Realtors Institute, Institute for Luxury Home Marketing, Florida Realtors, and the National Association of Realtors. Community activities include New Horizons of Southwest Florida volunteer teaching math and reading to at-risk 3rd to 5th graders while being Chair of their 2016-2018 Golf Event and also involved with the Christian Businessmen's Connection. 2014 Awarded the Distinguished Volunteer for Collier County. He was a former Board of Governors of Hazeltine National Golf Club, host of the upcoming 2016 Ryder Cup Championship.