John R. Wood Properties
Barry Dunleavy, John R. Wood PropertiesPhone: (239) 877-6445
Email: [email protected]

Tips for Beating the Competition When You Sell Your Home

by Barry Dunleavy 09/25/2017

Your home represents a dazzling choice in any housing market. However, real estate market conditions can change rapidly, which means you'll want to do everything you can to ensure your house stands out from other residences in any housing sector, at any time.

What does it take to guarantee your residence will stand out from the competition consistently? Here are three tips to ensure you can improve your chances of differentiating your residence from similar homes in your area.

1. Offer a Competitive Price.

If you'd like to sell your home as quickly as possible, you may want to offer an attractive price. That way, you're sure to improve your house's chances of garnering plenty of interest as soon as it hits the real estate market.

Although setting a competitive price may allow you to generate interest from many homebuyers, it is important to note that you should review all of your home offers closely before you accept a bid. Ensure that any offer you accept matches your expectations. And of course, don't be afraid to decline an offer or make a counter-proposal if an initial bid fails to meet your needs.

2. Promote Your Home to the Right Homebuyers.

Regardless of whether you own a one-bedroom, one-bathroom residence in the city or a four-bedroom, three-bathroom townhouse outside the city, you'll want to ensure you promote your house to the right audience at the right time, every time. This will enable you to garner interest from homebuyers who may be serious about your residence and could submit an offer for your home quickly.

Consider the homebuyer's perspective before you list your residence on the housing market. By doing so, you'll be able to determine your target audience and market your house to this group accordingly.

There are many wonderful online platforms that you can use to promote your house to the right homebuyers as well. Facebook remains a top option, as it enables you to share photos, videos and details about your home with ease. Also, don't forget to use YouTube to put together a video tour of your home, or email your home listing to friends and family members so they can share it with homebuyers who may be interested in your residence.

3. Employ an Experienced Real Estate Agent.

Your real estate agent will devote the necessary time and resources to help your residence stand out from similar houses in your city or town. This professional understands the local and national housing markets and will do whatever it takes to market your residence accordingly. Plus, your real estate agent can offer tips and guidance to ensure you can improve your residence's curb appeal, revamp your home's interior and exterior and more.

An experienced real estate agent will be able to provide you with ongoing guidance throughout the home selling process too. And if you ever have concerns or questions as you sell your home, your real estate agent will be glad to address your queries at all times.

Use the aforementioned tips, and you can help you house stand out in a crowded real estate market.

About the Author
Author

Barry Dunleavy

Over 25 Years in the Real Estate Industry. Former Senior Managing Director with responsibility for oversight of real estate businesses in Canada and Latin America including CEO of Canadian-based bank; prior to that Sr. Managing Director Construction Financing to large residential builders throughout the USA. He has a BA and MBA in Finance. Memberships include the Naples Board of Realtors, Graduate Realtors Institute, Institute for Luxury Home Marketing, Florida Realtors, and the National Association of Realtors. Community activities include New Horizons of Southwest Florida volunteer teaching math and reading to at-risk 3rd to 5th graders while being Chair of their 2016-2018 Golf Event and also involved with the Christian Businessmen's Connection. 2014 Awarded the Distinguished Volunteer for Collier County. He was a former Board of Governors of Hazeltine National Golf Club, host of the upcoming 2016 Ryder Cup Championship.